Oxford dictionary refers to social media as “websites and applications that enable users to create and share content or to participate in social networking”. In addition Social Media is “web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system”. (Boyd, D., Ellison N., 2008) Social Media is an online society developing day by day.
With social media an organization creates awareness, and engagement with it’s clients creating a two-way conversation and building it’s own community online. New World’s effort is centered to create a content to attract attention and encourage readers to share it within social media. In addition the corporate message is spread from user to user increasing the organizations reputation and activating people to sell to each other. Moreover social media and the usage of multimedia, makes your business appear more friendly. Pictures of your products, facilities or even office events will make the consumer feel closer to your business. Videos also could make a bigger impact to the consumer than an article. Using videos and pictures is a good way to show, that you care about your employees and specially for your customers.
The following statistics provided by e-consultancy shows how people react to social network:
- Twitter now officially claims to have 175 million registered user
- Nearly 4 million tweets per hour.
- Twitter now states that 95 million tweets are written each day
- Linkedin has grown 100%, now having over 100 million professionals who use the platform worldwide.
- There are now more than 20 million EU Linkedin members
- Facebook has now 640 million users worldwide
- 50% of active users log into Facebook each day, this means at least 250 million users every 24 hours
- In Facebook more than 30 billion pieces of content is shared each month, which is an average of 7 billion pieces a week.
As shown above, social media community is huge, and that’s why it has become a platform that is easy to access and fun. Every organization that wants to engage with it’s consumers, create a good reputation and awareness, a profile on Facebook, Twitter or any other social media platform it’s the right thing to do.
If your company wants a social media profile in high standards, New World is who to refer to. Our experienced staff could build you a profile in any social media platform your company wants and provide you help on how to manage it. For further information please email us at: email@example.com or firstname.lastname@example.org.